Where do you want to go? What do you want to see? What is your vision? Underwater cinematographer and equipment designer Eric Börjeson is the hero of the beautiful VOLVO spot presented here on GoSee, which was filmed by SUPERSTUDIO Artists Director Daniel MATTIASSON and DOP Andreas NILSSON. The film accompanies Eric Börjeson back to his childhood and his first, unique and unforgettable diving experiences with his father. Eric talks about his childhood, the stories his father would tell about places he had seen and those he wished to see, and about how they started to call him in his imagination – until he finally embarked to see what no one before him had ever seen. His answer to the question at the beginning of the film – what is your vision – is as follows: "To show the world what lies beyond and to protect it." The executive agency was Stendahls with Art Director Oscar Plasidius, Creative Director Patrik Johäll and Project Manager Karin Hedberg.
Further credits: Production Manager Anna Johäll, Producer Jennie Engborg, Drone Operator Daniel Casselby, Drone Camera Andreas Nilsson, Nikolas Gogstad-Andersen, Location Manager Nikolas Gogstad-Andersen, Illustrator Thomas Von Der Luft, Assistant Jonas Olausson, Music André Barros, Additional Sound Design Andreas Nilsson.
Since 1977, CRAFT has developed and produced functional apparel for sweat-inducing endurance sports and the demands of athletes. The specialist when it comes to technical sportswear was founded in Borås, Sweden, where the brand is still headquartered. CRAFT is among today's world leading brands in technical sportswear. In addition to functional underwear, the CRAFT program also offers sophisticated clothing for cycling, running, cross country, training and outdoor sports.
And for the runner in you, Director Daniel MATTIASSON & DOP Andreas NILSSON, both c/o SUPERSTUDIO, created the beautiful and touching father-daughter spot for the timeless topic 'Faster Than Time' or the art of making priorities. As a outfitter of numerous national teams, teams and athletes, CRAFT continues to benefit from direct feedback from athletes who are brought into product development.
About - Swedish brand CRAFT is a producer of functional sports apparel. The company is based in Borås, an old, traditional textile industry town in the South of Sweden. The initial concept of founder Anders Bengtsson was to develop underwear, which propels moisture away from the skin during physical activity – and thus guarantees the perfect microclimate. CRAFT started with technical base layers and soon developed the three layer principle with a 2nd layer of insulation and moisture transportation and an outer shell for protection. Today, the company offers gear for all kinds of sports focusing with layer 3 on running, triathlon, bike and cross-country skiing. craftsportswear.com
Credits
Client: Craft
Chief Creative Officer: Daniel Högling
Project Manager: Jan Kaspersson
Art Director: Niklas Ericsson
Writer and Director: Daniel Mattiasson
DP, Edit, Grade: Andreas Nilsson
Action Photographer: Patrik Johäll
Production Manager: Anna Johäll
Producer: Johannes Hurtig
Set Designer: Simon Sjödin
Illustrator: Thomas Luft
Drone Operator: Daniel Casselby
Drone Camera: Andreas Nilsson
Music: André Barros
Starring:
Markus Jönsson
Jonathan Johäll
Mariell Jönsson
Voice: Jess
'Secure on the edge' or rather 'reaching for the stars with your feet on the ground' – sound familiar? Do you want to eat your cake and have it too? Endless summer in Sweden and still the greatest midsummer ever? Are you a tad bit completely demanding when it comes to what you need? What is the point in deciding at all? That's precisely the question or the catch of the VOLVO spot by Director Daniel MATTIASSON & DOP Andreas NILSSON, both artists c/o SUPERSTUDIO, for the models VOLVO S60 & V60 Polestar. And for now, good riddance to the this way or that, hither or tither – just Go & See the spot 'Discreetly Bold' on GoSee immediately.
Particularly when driving: Focus on what's important. The spot 'Accessories by VOLVO' shot by Director Daniel MATTIASSON & DOP Andreas NILSSON, both artists c/o SUPERSTUDIO, demonstrates in beautiful photos just how stress-free cross-country can get.
CREDITS
Director: Daniel Mattiasson
DP, Edit, Grade: Andreas Nilsson
Art Director: Marcus Anderberg
Producer: Camilla Wallström
PM: Anna Johäll
Drone Operator: Daniel Casselby
Drone Camera: Nikolas Gogstad-Andersen
Set Designer: Simon Sjödin
Styling: Annie Hillgren
Illustrator: Thomas Von Der Luft
Assistants: Johannes Hurtig, Norbert Nagel.
