For the new premium line "Initiale Paris" from RENAULT, Steffen staged the visual appearance – and what better place could there be for the shoot than Paris? It took Steffen and his team no more than two weeks to create the entire photographic communication for Publicis, Paris. The model – as elegant as a sedan, dynamic as an SUV, light-flooded and spacious as a van. Since they could not photograph the top secret car in the big city, the team headed to Spain for a platform shoot in the sun.