The new wine line ¡Ritmo de la Vida! combines both within its range : authentic high-quality D.O. wines and a modern Spanish way of life. For the launch, the responsible agency Ruska Martín Associates teamed up with Anatol to realize a lifestyle shoot in Valencia. It was important for the client to present the new range in a setting which underscores the Spanish spirit in an emotional way: vitality, lightness and lust for life – conveying all of the above in vivid imagery.