Niterra – better known in the motorsport and automotive industries as "NGK Spark Plugs" – is a leading manufacturer of spark plugs and collaborates with ambassadors for whom high-performance spark plugs are crucial to success and peak performance.
"These ambassadors have stories to tell, and Niterra asked us to capture these stories in the form of branded documentaries: The focus isn't on the spark plug itself, but on individual athletes or artists and their drive, energy, and values," says SICHTPLAN.
This marks the start of the Niterra Brand Stories series, "Real People. Real Performance." Luc Ackermann, German Freestyle Motocross World Champion, says: "As always, we were out and about as a duo for photo and video, visiting Luc Ackermann together to interview him and document his journey from the workshop to the ski jump.
From the initial concept and preliminary interview to the detailed concept and questionnaire, we planned the entire project in-house at Sichtplan, handled the production, and finalized everything during post-production."
In addition to the main product - a three-minute branded documentary - they created various social media formats and an extensive image library.
Sichtplan is represented by the agency ANDREA HEBERGER.