For the new season, PUMA Palermo is back in Sicily. The campaign, photographed by Timo Kerber and produced by FALCA, captures the vibrant life of Palermo – all with a glimpse of its landmarks, markets, and streets.
Italy’s fifth-largest city and the cultural center of Sicily, Palermo is also the namesake of a sneaker model from PUMA originally developed as part of a series celebrating European capitals. The shoe features soft colors and a timeless low-top design.
CREDITS
Head of Content Strategy & Creation Marketing Sportstyle Jack Morgan @miso_jack
Senior Manager Marketing Sportstyle Clara Martin @byclaramartin
Lead Creative Project Management Johari Williams
Art Director Sportstyle Rafael Nespereira
Art Director Digital Sportstyle Emily Tomlinson
Junior Content Creator Social Media Nahel Hosni @nahel_h
Team Head Content Production Minnie Tran
Photographer Timo Kerber @timokerber
Production Falca @falcagram
