NATURAL BORN EXPLORERS continue to produce successfully for their long-year outdoor client JACK WOLFSKIN. After the kids shoot in Austria with photographer Boris Brewer, the film and photo team took it to the icy north with photographer Moritz Attenberger – and all the way up to the arctic.
With the issue “Make Your Life Unforgettable!”, the setting for this year's winter production for the catalog and digital media included next to the ice caves and glaciers in Iceland also East Greenland with its exotic landscape and magnificent icebergs. Tireless support for the team came from mountaineering legend Robert Peroni and his "Red House" in Tasiilaq. It was worth traveling so far! The executive agency was intention advertising.