EyeCandy, the alter ego of film director Greg Ferro, was formed out of a passion for tabletop video, super slow-motion and macro-photos after gaining years of experience in the area of live action. As a film-tech fanatic, Greg Ferro experiments with all kinds of compositions in his videos, but mainly with liquids and powders. Whether food, beauty or technology, the approach is always the same : enough attention to detail is put into each photo to make it a signature shot.
Evolving from a directorial alter ego into a full-fledged creative factory, EyeCandy has garnered global attention for its innovative approach to commercial production, including clients such Ferrari, P&G, Unilever, Pepsico, CocaCola, Nestlé, Lego, Heineken and McDonald’s.
Their latest creation: ‘Ann Idea’. The film grants a glimpse at the creative process behind the scenes of a video production and is intended primarily for industry professionals. With plenty of humor, ‘Ann Idea’ invites viewers to immerse themselves in the various situations depicted, and presents the birth, evolution, and even the demise of creative ideas.
“Ideas come to life in unexpected moments or after days of intensive study. They embark on a challenging journey toward the final result – sometimes resilient, they win awards, while other times, they succumb to ‘hostile’ fire. It’s always inspiring to witness how passionately creatives defend and fight for their ideas. ‘Ann Idea’ is our ironic and somewhat raw, yet always passionate, glimpse into the magical world of creativity,” says Greg Ferro, founder and Director of EyeCandy.
EyeCandy currently operates in top studios worldwide – whether in Europe, Asia, or the US – constantly learning and evolving through collaboration and passionately exploring varius techniques.