Unter dem Claim 'Define Your Own Luxury' präsentiert die Nissan-Nobeltochter INFINITI das neue eye-catching Coupé QX55. Die Publicis Group beauftragte MATTHEW JONES mit der Umsetzung der Motive des Crossover-Modells im Luxussegment.
'Last April, I had the pleasure of working once again with the all-star team from the Publicis Group to realize the print, digital and OOH asset collections for the 22/23 Infiniti lineup.
The first installment of which was the all-new Infiniti QX55 – a platform that is bold in shadows, comfortable in the spotlight and commands attention. To accurately depict the creative’s theme of a ‘Dark Horse’, we decided to shoot in the iconic Alameda Tunnel of Los Angeles, allowing us to focus on composing the subjects within true, black shadows contrasted against blooming, architectural highlights.
Through the use of 35mm film, prime lensing and slow shutter speeds, we created a final result that not only showcases the QX55 in its natural habitat but exudes the sophistication the Infiniti name demands.'