The RAM Middle East campaign was post-produced by RECOM. Specifically, various dust effects and other effects were added to the fully CGI-generated base locations and vehicles using AI.
Ram Trucks, or Ram for short, is a commercial vehicle brand introduced by Chrysler in 2009 and is now owned by Stellantis. It is derived from the Dodge Ram model name, an earlier commercial vehicle model from Dodge.
The agency responsible for the campaign was Publicis Dubai / One team Stellantis, with art director Oussama El Founi.
GoSee : ramtrucks.com