Havas Germany is strategically developing its leadership and has appointed Michael Schulz as Head of Strategy. Schulz has been with the company for several years and most recently served as Director of Strategic Planning, responsible for the further development of key brand and communication strategies. The brand strategist will focus the strategy more strongly on impact, collaboration, and the intelligent use of AI.
"For us, strategy is increasingly becoming the link between creation, social media, data, and technology. It provides direction and helps to reduce complexity. With Michael, we are filling this role from within our own ranks – with a colleague who understands precisely this interplay and will further develop it," said Stephan Lachmann, CEO of Havas Germany.
The internationally experienced brand strategist brings more than 20 years of consulting experience for companies and brands such as Bayer, E.ON, O2, Nokia, and Mövenpick. Schulz learned strategy from the ground up, including at Grey, Bates Barcelona, and the Audi Agency Network | BBH London. At Havas, he manages accounts including Strepsils (part of Reckitt) and SBK – Siemens Health Insurance. Projects Schulz has significantly contributed to at Havas include the "Wachbeben" (Awakening) and "Darmkino" (Gut Cinema) campaigns.
"Good strategy begins with asking the right questions and making clear decisions. My goal is to derive concrete courses of action from clear insights – and to develop work together as a team that measurably contributes to brand and business development." Michael Schulz, Head of Strategy, Havas Germany.
In his new role, Schulz will further develop integrated strategy processes, networked collaboration, and the use of AI – as an interplay of human expertise, data understanding, and technology.
Havas Germany helps brands solve business challenges with communication that is culturally relevant and has a long-term impact: 'As a social-driven brand agency, we combine the strategic depth of modern brand management with the dynamics of social and digital culture." We develop ideas that move brands, build relationships, and drive growth – creatively, data-driven, and with measurable success.
With Converged.AI, our global AI-powered operating system, we combine data, technology, and creativity in an integrated process that enables scalable solutions across the entire customer journey. It's a powerful foundation upon which our interdisciplinary, networked, and culturally aware teams build to secure relevance and competitiveness for brands in an ever-changing communications landscape.
As part of the global Havas Network, with more than 23,000 employees worldwide, we combine the strength of an international network with the agility of a modern creative studio. Across all borders, we are united by our shared ambition: to make a meaningful difference to brands, businesses, and people.'
GoSee : de.havas.com