EMEIS DEUBEL: o.b. campaign alongside the TV commercial shoot, Olympic champion Nicolò Martinenghi for ARENA, Helvetia brand campaign, and FIREFLY campaign in Shanghai

Authentic instead of idealised: Photographer Marija Mihailova shot the new o.b.® campaign for Kenvue alongside the TV commercial. Created in collaboration with thjnk, loved, Ogilvy Group Germany and Zauberberg Productions, the integrated campaign presents an honest, unfiltered and authentic perspective on the individual experience of menstruation.