The Spanish label BERSHKA is known for its lightning-fast adaptation of global street style trends. With its uncompromising focus on individuality and inclusivity, Bershka transforms fashion into a creative playground for young people. The current campaign features German male model Tim Wolf.
Tim Wolf has quickly become a sought-after face for international high-fashion and streetwear brands. Besides Bershka, he has walked the runway for luxury houses like Giorgio Armani in Milan and appeared in campaigns for Emporio Armani. Standing at 6'3", with dark blond hair and blue-green eyes, he embodies the current trend for men who naturally use fashion as a tool for self-expression.
The current Bershka campaign blends 90s nostalgia with a modern urban edge. The collection, themed "Served with Attitude," plays with extreme proportions - from wide, boxy cuts to baggy silhouettes. Photographer Javier Avila, Fashion Director Juan Arias.
Creative Director Jamie Reid was responsible for the campaign's visual concept and artistic direction. Styling was by Alin Emeni, Casting Director Holly Cullen, and Beauty & Grooming by Yanthi Brignol.
Tim Wolf is represented by the Frankfurt-based agency EAST WEST MODELS: "Fresh energy, effortless attitude. Tim brings the new season to life with a bold and contemporary edge—capturing the spirit of modern streetwear and summer freedom."
BERSHKA was founded in 1998 by Amancio Ortega Gaona in A Coruña and is part of the INDITEX Group, as are Zara (1975), Massimo Dutti, Pull&Bear, Oysho, Uterqüe, Stradivarius, and Zara Home. Bershka was one of the first major brands to design its stores like clubs or lounges - with loud music and contemporary art to transform shopping into an experience.
GoSee : bershka.com