FRÖHLICH MANAGEMENT artists Julian PUGSLEY (Director) and Tommy WILDNER (DOP) realized the new PICK-UP spot in Tallin which was produced by e+p films GmbH (Creation: Kolle Rebbe). The dominating statement of the spot: Don't take everyday stress situations too seriously and try to make the most of them. "This can be somewhat unconventional at times. In the end, it's not about what others think of you, but about having more fun in our daily lives," says Senior Brand Manager Sonja van Daelen. The commercial for the new candy bar spot is planned to be broadcast in the UK and the Middle East following its launch in Germany and Austria.