Big screen action star Jason Statham is the testimonial in the new spot for SALEEN Automotive, one of the world’s premier sports car brands, directed by Jonas Akerlund. The partnership is one of China’s most significant celebrity endorsements, with Statham’s most recent movie 'The Meg' being the highest grossing Western movie in China in 2018.
Charles Wang, Saleen’s Chairman & CEO : “We knew from the outset that Jason Statham was absolutely right to promote the Saleen brand in China. Jason is incredibly popular in the market and resonates particularly well with our key demographics. Jason will very much be the focus point of our marketing strategy for the following years, which will start with our opening event this summer.”
The TV commercial, already on air in China, was shot over the course of two days in Los Angeles by renowned Swedish Director Jonas Akerlund who said, “It was an absolute pleasure to be part of this project. This is an amazingly cool car from an iconic American brand, and Jason perfectly embodies these two elements.”
Post production of this epic spot was taken care of by CHIMNEY GROUP with offices in Los Angeles, New York and Stockholm – to name a few.