Still fresh? Director Pascal KEROUCHE c/o BIRGIT STÖVER was commissioned to realize the new 8X4 TV spots for ‘Oceanic Boost’ & ‘Splashy Citrus’ for Beiersdorf (conceived by +KNAUSS, digital by BOOM GmbH, film production by Goodhouse Films, and sound design by Die Stube). Advertised with the slogan #stayfresh are the fragrances ‘Oceanic Boost’ and ‘Splashy Citrus’.
Pascal Kerouche moved to New York after he finished his education with the intention of filming a documentary about the city’s underground hip hop scene. While filming, he always took his photo camera out to take photos of the different musical artists. Slowly, his focus changed from film to photography. Since 2012, he has been working as a freelance photographer in Hamburg. He keeps going back and forth to the United States to shoot with celebrities. At the moment, he is documenting the present state of German hip hop and rap culture. Through the distance of the camera, he gives it its own dynamic look and feel.
GoSee birgit-stoever.de
