SYOSS presents Bill Kaulitz as the new brand ambassador – a partnership that, according to SYOSS, celebrates the power of hair as a form of expression of individual identity. Behind the scenes videographer was Michael SCHWARZE c/o BALLSAAL, and the photos were taken by Armin MORBACH c/o BALLSAAL.
"As a musician, style icon, and passionate advocate of authenticity, Bill Kaulitz embodies the values of SYOSS in a special way. With his unique personality, he inspires people worldwide to boldly live their own style. The collaboration emphasizes SYOSS’s mission to empower people to express their personality through striking hair transformations... In his career, Bill Kaulitz has repeatedly shown that hair is much more than a physical feature – it is an expression of personality, a means of transformation, and a statement of uniqueness. From his iconic Tokio Hotel looks to his avant-garde hairstyles, he sets trends and encourages fans worldwide to walk their own path." — SYOSS
“I am really excited about this collaboration with SYOSS,” says Bill Kaulitz. “Hair is an essential part of my identity. It reflects my creativity and personality. SYOSS understands that – with high-quality products that help people express their individuality, from care to styling to coloring. Together, we want to inspire people to discover their inner strength and live their lives to the fullest.”