Sustainability is so much more than just a trend for eco-fans; the topic has been taken up by the middle of society for some time. And that's a good thing because we don't have much time left. Within the next few years, according to a Spiegel report, around one million species are threatened with extinction. More and more people don't want to accept this and are not only reassessing their own lives in terms of sustainability but are increasingly pressuring brands to operate more sustainably.
Art and protest have always had an intimate liaison. Particularly images, whether photographed or illustrated, convey multilayered messages and, thanks to the power of their intensity, make a lasting impression. Adobe Stock has thus defined the Visual Trend Brand Stand : Brands in turn have to rethink their processes and act more sustainably. For the #VisualTrendsRemix, the creative marketplace has therefore brought seasoned illustrator Martin Grohs on board and asked him for a creative interpretation of the topic. The Leipzig native is convinced: "This is not only up to every individual, companies too also have to take responsibility."
For his artwork on the #VisualTrendsRemix, Martin Grohs was inspired by the Adobe Stock Visual Trend Brand Gallery and created an expressive image with the help of stock media, with which he wants to stir things up a bit. His impressive message behind it: "We can no longer stand by ignorantly with these increasingly imminent dangers. If we don't act now, it will be too late." In his video tutorial, Martin Grohs shares his thoughts and the creative workflow behind the artwork as well as insight into integrating Adobe Stock in the Creative Cloud.
About – Martin Grohs, art director and illustrator, lives & works in Leipzig, Germany. He creates brand identities, print products, websites, illustrations, and everything in between. GoSee : martingrohs.de