For the new BMW X1 campaign with the claim 'Choose What Drives You', renowned transportation specialist AGNIESZKA DOROSZEWICZ was once again behind the camera.

Her contemporary visual signature – defined by clean forms, urban aesthetics, and dynamic compositions - places the BMW X1 in a modern and confident visual universe.

BMW highlights the idea that freedom means having the power to choose, and this mindset forms the conceptual backbone of the campaign.