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"Storyselling": Emotional shortcuts and backdoors of the mind.

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"Storyselling": Emotional shortcuts and backdoors of the mind.
SPEAKER
ALISTAIR BEATTIE - HEAD OF STRATEGIC PLANNING FOR EUROPE, MIDDLE EAST AND AFRICA DDB EUROPE
EVENT
DUBAI LYNX 2014
About
Since joining DDB in 2010 in his current role, Alistair Beattie has led DDB and Tribal DDB development across regional and global accounts, as well as providing key strategic input on new business opportunities.