Hamburg-based agency SOLOMON & WINTER organized and also realized in cooperation with Jung von Matt/Neckar and set designer Heidrun Tröndle the 'Boulevard of Green', an installation of "Slow Fashion" from the manufacturer of sustainable clothing HESS NATUR in the Berlin luxury Hotel de Rome as part of this year's fashion week.
"HESS NATUR took the opportunity to demonstrate how successful the combination of covetous fashion with sustainable trade practices can be." Bianca Winter from SOLOMON & WINTER tells GoSee. Besides the installation "Boulevard of Green" with a preview of the coming Fall/Winter 2016/17 women's collection, awaiting visitors was also a trend debate on the topic of: "Slow Fashion – Future or Utopia?". Discussions on stage were held by Dr. Eike Wenzel, founder of the German Institute for Trend Analysis and Future Research, and Dr. Alfons Kaiser, Managing Editor of Frankfurter Allgemeine Zeitung. hessnatur.com
SOLOMON & WINTER were in charge of casting for the campaign and the Spring/Summer lookbook of the traditional German lingerie manufacturer MEY. Photos were shot on location in Portugal by London-based photographer Jeremias Morandell with models John Halls and Maria Gregersen. mey.com
Plus, the client MONTBLANC relied on the art buying expertise of Hamburg-based agency SOLOMON & WINTER. And to realize the accessories and stills, they chose the young photographer Lina Zangers. Plus MONTBLANC just exhibited its watches from 18 – 23 January at the Salon International de la Haute Horlogerie (SIHH) in Genevy. montblanc.com
