Bring on the sunrise… Stylist Natalie Schneider is the newest addition to the LIGAWEST family. The experienced stylist works mainly in the area of cars and transportation from her base in Cologne. For the start of her new job, we present you the 1-min. spot for BMW produced by Sterntag Film in Spain. It was directed by Jens Wirtzfeld c/o Gesas Management, with styling by Natalie SCHNEIDER c/o LIGAWEST. #teamligawest

BMW Vision Neue Klasse X: More than just a single car – the Neue Klasse stands for a family of vehicles and for the next generation of all-electric BMW models. The BMW Vision Neue Klasse X applies the philosophy and technology of the Neue Klasse in its pioneering sports activity vehicle (SAV). For a first glimpse into the future.”

The Neue Klasse makes room for new design, new experiences, and new moments of joy. Its basic principles are electric, digital, circular – and as dynamic as only a BMW can be – whether sedan or SAV. The visionary vehicles (➜ read also: The BMW concept cars you need to know) of the Neue Klasse family highlight the carmaker’s path into the future while showing directly what series vehicles of the Neue Klasse, upon going into production in 2025, will look like. Sounds like fun – forever.

CREDITS

Client: BMW

Head of Content, Digital and Editorial Marketing: Fabio Olivotti @hello.iam.fabio

Storytelling & Content Lead: Florian Ströhlein @pulex87

Design Identity, Media and Events: Ole Reinsberger @ole_rnsbrgr

Design: Antje List @listantje

Head of Specialist Team and Operations: Ruben Jasulke @ruben.jaskulke

Agency: The Game @thegame.global

Exec. Creative Director: Matthew Scott Page @_mattpage_

Agency Producer: Christian Lobo @white.label.studios

Agency Producer: Josephine Steiskal @josivict

Senior Art Director: Amadeus Weineck

Senior Art Director: Annika Ziliox @annikandmarie

Senior Copywriter: Benjamin Lüttgen

Creative Director: Lilliann Fery @frauf_ry

Account: Abderrahim Hafiz @abdohafiz3848

Account: Ina Fölster

Director: Jens Wirtzfeld @jens.wirtzfeld

DoP: Persona. @_____persona._

1st AD: Daryna Lukashenko @daryna_lukashenko

Executive Producer | Sterntag: Philip Chrobot @lephilipon

Producer | Sterntag: Carolin Voigtländer @p0ppii

Post Producer | Sterntag: Lars Kuhn

Photo Producer | Sterntag: Lina Bugeja @hi_its_li_na

PA | Sterntag: Marie-Estelle Laudenbach @enki_van_lit

Stylist: Natalie Schneider @natalie_schneider_styling

Casting: GOBOOM @goboom.casting

Service Production: SUR - Film @surfilm_productions

Executive Producer | SUR Film: Marko Schiebeck @marko_schiebeck

Producer | SUR Film: Eduard Rabasco @edinhobrown

Art Department: Sergio Costa

Editor: Jonas Baumgärtel @jonas_baumgaertel

Grading DC: Florian Staerk @florian.staerk

Grading: Nadia Khairat Gómez @nadia.khairat

Music Composition / Sound Design / Mix: Staub Audio @staubaudio

VFX: Zornshot @zornshot