Simon Puschmann

For ODLO's latest SS26 campaign, photographer Carolin Unrath captured a series of images set against an alpine backdrop, combining performance, movement and the immediacy of the outdoor experience. Surrounded by mountain landscapes and hiking trails, the campaign highlights the connection between functionality and a spirit of adventure that has defined the brand since its beginnings.

Inspired by Nordic sports and the founder's belief in constantly redefining limits, ODLO…

In collaboration with the agency M3, Simon Puschmann created the teaser campaign for the Geely Starray EM-i. The campaign employs a minimalist and futuristic visual language, initially revealing the vehicle only through striking lighting accents and silhouettes.

The visual language utilizes futuristic, high-contrast studio lighting to perfectly showcase the SUV's distinctive LED light design and aerodynamic silhouette.

The international campaign operates under the core motto…

In collaboration with Innocean Europe, photographer Frederic Schlosser staged the Genesis X Snow Speedium concept car in a minimalist, wintry visual world that focuses on performance and progressiveness. Inspired by pristine snow, the Genesis concept car represents power, clarity, and precision.

For the Genesis G70 Prestige Graphite, photographer Simon Puschmann, together with his team and Innocean USA, developed a unique environment - ​​and meticulously recreated it in the studio. Fascinating 2026: When the right location isn't available, you create your own and define the parameters yourself.

Using a real vehicle as a clear foundation and a precisely controlled lighting setup by GYBOW, a minimalist, graphic visual world emerged. Edges of light, surfaces, and…

For his photo and film project Cold Hawaii, Simon Puschmann c/o UPFRONT travelled to the rugged northern coast of Denmark – a place where raw natural forces, solitude and endless horizons converge. The result is an atmospherically charged body of work that captures both the archaic character of the landscape and the sense of vastness and quiet focus in the face of the elements.

Cold Hawaii is in fact the official name for a stretch of coastline within Denmark’s Thy National…

The visuals for the next generation of the much-loved Toniebox - the intuitive, child-friendly audio system operated through collectible figurines - capture children in authentic, lively and occasionally mischievous moments.

For the new global campaign of TONIES, Miriam Lindthaler  took on both photography and directing. Shot with a documentary sensibility and a refined emotional touch, the campaign highlights spontaneity, imagination and the joy of listening.