Ray Demski

For HELLY HANSEN, Ray Demski realized an international campaign in collaboration with Nowness, featuring Chinese actor and singer Wang Yibo as the testimonial.

The film was directed jointly by Ice Lei and Ray Demski. Cinematography was handled by Qiuyu Xiao and Awei, while the photographic execution was also by Ray Demski. The result is a campaign that brings together technical performance, movement and natural landscapes.

As global brand ambassador for the Norwegian outdoor…

For Xiaomi, Frederic Schlosser photographed the current campaign around the new vehicles Xiaomi YU7 and Xiaomi SU7 Ultra in China. The visual world thrives on an exceptionally strong connection between architecture, space and color. Modernist villas, open glass facades, reflective water surfaces and graphic, clean lines form the stage for Xiaomi’s new electric performance vehicles.

Architecture is not merely a backdrop, but part of the narrative - it frames the cars…

Photographer Ray Demski, represented by UPFRONT, collaborated with creative agency Gamet Studio to produce Bosideng's latest Autumn/Winter campaign. The campaign was shot in the vibrant city of Los Angeles and the breathtaking Knik Glacier in Alaska. Demski's expertise in action and sports photography seamlessly translated into a dynamic fashion context, characterized by dramatic lighting, precise composition, and an acute sense of timing. The production was managed by IMC…

Veni. Vidi. Vanquish. For the launch of the new Aston Martin Vanquish Volante – currently the fastest and most powerful front-engined convertible – Frederic SCHLOSSER c/o UPFRONT collaborated with agency Design Bridge & Partners to bring the British supercar to life in a visually striking campaign.

The campaign perfectly captures the balance between raw performance and iconic design, translating driving dynamics, elegance, and technical finesse into powerful visuals. “A car…

In Las Vegas, Ray DEMSKI c/o UPFRONT photographed and directed the new campaign for DESCENTE GOLF, featuring athlete and testimonial Danielle Kang. A native of San Francisco, Danielle made waves in the golf world as an amateur, winning the 2010 U.S. Women's Amateur Golf Championship and successfully defending it in 2011. She turned professional in 2011 and joined the LPGA Tour in 2012. Her best world ranking is No. 2. She represented the United States at the 2020 Olympic…

Carolin UNRATH c/o UPFRONT photographed the new SCHÖFFEL Summer 2025 campaign, which is currently launching with the outleisure motifs. The hiking and mountain hiking motifs will follow. Production and concept came from Natural Born Explorers. You can meet the UPFRONT team at UPDATE 25 on May 16th in Berlin, where you can see the work of their directors and photographers in a great atmosphere.