McMuffin, McWrap, McToast, ..... plus coffee or tea - the McDonald's breakfast offering is impressive. To ensure it looks as good as it snails, the Hamburg agency Scholz & Friends commissioned stills expert Stefan Thurmann c/o Julia Waldmann for the campaign shown here.
McDonald's first offered its signature breakfast in the USA in 1971 – with the very first official product being the "Egg McMuffin," invented by a franchisee in California.
Starting in the mid-1970s, the breakfast offering was gradually rolled out nationwide. McDonald's breakfast arrived in Europe a few years later. In Germany, for example, McDonald's didn't launch breakfast until 1993.


