Bex Day

‘Find Your Fresh Look’, Mars Wrigley’s first global campaign for Extra chewing gum, was developed to grow the brand’s market penetration among the coveted target group below the age of 25. It supports rebranding measures for Extra and included UK partnerships with online shop for women’s clothing I Saw It First and sunglasses retailer BadHero.

The campaign was photographed and filmed by Tom VAN SCHELVEN c/o MAKING PICTURES.

“With nearly 50% of gum consumption coming from Gen…

Bex DAY c/o MAKING PICTURES photographed the stills and realized the film for the story ‘An Industry in Flux’ which was published by DEPARTURES, the lifestyle resource for American Express Platinum Card and Centurion members.

The Corona pandemic has not only been a monumental break in history, the fashion industry has also been in a state of flux. The new era of athleisure and fear made several designers ask themselves: Will anyone ever buy high-end fashion again? Luckily…

Elliott WILCOX c/o MAKING PICTURES photographed British musician Tom Grennan for the cover spread of the S/S ‘21 issue of Rollacoaster magazine. The spread was realized in cooperation with the beautiful TOMMY HILFIGER project ‘Moving Forward Together’.

“Helping each other out is most important. More laughing and less frowning – then we’ll live in a better place.” Tom Grennan

Whether he’s shopping for neighbors during lockdown or volunteering for charity organizations for the…

The Unlimiting campaign developed for VIRGIN MEDIA by the agency adam&eveDDB was photographed by Dan BURN-FORTI c/o MAKING PICTURES. The wording of the campaign is intended to convey the feeling of infinite possibilities for consumers which Virgin Media has to offer thanks to its channels TV, broadband, mobile and home phones.

About – Virgin Media is the leading connected entertainment cable and broadcast business in Ireland. Every day, we deliver connections that really…

SEESAW by BEX DAY c/o MAKING PICTURES is a photographic series communicating the varied extremities of the COVID-19 pandemic, depicted through the medium of self-portraits. The images explore themes of mental health, relationships, and the negative social issues that have come with the virus, including stockpiling, isolation and public restrictions, along with the surprising upsides that accompany these times.

The collection is presented through a vast array of color…