Magnus Winter

Photographer Magnus Winter and Directing DOP Jens Wirtzfeld bring BMW M’s first-ever fragrance collection to life through a striking launch campaign developed by Jung von Matt.

Set within an industrial studio environment, the film and stills capture iconic BMW M moments through dynamic flashbacks, merging raw power with refined sensuality. The visual language links scent and speed, creating an expressive and sensorial experience.

With this campaign, the BMW M Fragrances are…

The Lamborghini Aventador is a supercar built by carmaker Lamborghini, which made its debut in March, 2011, at the Geneva Motor Show as the successor to the Lamborghini Murciélago. Definitely the stuff that dreams are made of. Fun fact : You don’t start it with a key, but an ignition button, neatly tucked away under a red cover, similar to the fire button of a fighter jet.

We present you personal work by MAGNUS WINTER with the Lamborghini Aventador in the mysterious leading…

Who says what’s normal anyway? And who says that normal is good or even better for that matter? Since June 2022, the somewhat different kind of Cola brand is making a fresh start with a new product design and confident campaign. ‘Not Normal, But Original’ – based on the new campaign claim, photographer and director Magnus Winter realized several campaign motifs and a cinema ad in cooperation with the agency Werk3.

VITA COLA, the largest cola brand originally from Germany…

On a short trip to Copenhagen, director and photographer MAGNUS WINTER captured the vibes and positive energy of the city in a short video and stills. Posing for his camera were Maty, Kristian and Mikkel, three energetic characters, who inspired everyone around them to dance in the streets with their contagious good mood. We present you the project here on GoSee, and further films are available directly on his website.

For BMW, photographer and director MAGNUS WINTER was booked to go on a road trip with two new BMW 4 Series Coupés and capture the vehicle in a film and stills. The choice of destination was quite limited this winter and ended literally at the country border. Which is why it took him to the wide-open landscape of Germany’s Alpine foothills, where he unexpectedly found beautiful spots – inspiring him to create an atmospheric photo series and two spherical films with the sport…