TABAC ORIGINAL got a new look for their 55th birthday. Tabac Original is a milestone in the history of German men’s fragrances and one of the most successful of its kinds since its launch in 1959. A new campaign celebrates its 55th anniversary. PALLADIUM COMMERCIAL PRODUCTIONS produced the commercial spot. Ralf Liess directed the spot for agency Caution! and client Mäurer und Wirtz. Art Director David Babendreyer worked on the creation with Ralf Liess (Creative Director / CEO).
PALLADIUM produced the spot for new S.OLIVER fragrance PRIME LEAGUE. Direction by Adria Petty (Tom Petty’s daughter) and William Bex was on set as DOP. The agency was TBWA Düsseldorf.
