“Courage Changes Everything” – with this claim for the launch of the new PORSCHE PANAMERA, Porsche released a web special and a coffee table book. “For this project, we already produced various testimonial stories this year. The series tell the stories of courageous makers and show parallels to entrepreneurial spirit, courage and innovation of the people and in the development of the new Panamera,” says Frithjof Ohm.
The new series was created in St. Petersburg and portrays Russian star chef and owner of several restaurants in Russia, London and Berlin, Aram Mnatsakanov. Since the vehicles were not available for the shoot on site, they were all integrated with CG.
“It´s not a VAN, it´s a MAN” – with this statement and a truly courageous, authentic concept, truck expert man launched its first Van, under the creative executive of Jung von Matt in Hamburg. “We had the wonderful challenge and pleasure to translate this concept into photos for the launch campaign and the first catalog. We scouted, casted and produced mainly on the lively streets of the Berlin Mitte district, and in contrast to that, in the enchanted forests of the German-Czech borderlands and in brute quarries. All vehicle shots were integrated and illuminated per CGI in collaboration with JvM Craft,” Frithjof Ohm tells GoSee.
“36degrees emptiness” : Scouting, an extremely hot day, downtown, somehow deserted streets and then this beautiful vehicle. This personal series just had to be realized...
