11.11.2013
Trinity Agency : an amazing film against illiteracy in France, Raul Krauthausen as a testimonial for the SOZIALHELDEN campaign and HYUNDAI. Three commercials here on GoSee
The commercial proves to what extent illiteracy can influence our perception. What looks like a typical popcorn movie trailer at first glance, turns out to be classic advertisement for reading – or for learning how to read to be exact. Over two million people would think this advertisement is a film trailer, because they are not able to read fluently or at all.
This important issue deserves your attention – if you would like more information on the French initiative, have a…