FIXIP Studio and photographer Caleb Kuhl recently worked on the new TOYOTA HIGHLANDER HYBRID Limited 25th Edition. T The shoot took place in the north of San Francisco, near Mendocino. There, the team was greeted with stunning landscapes but also faced challenging weather conditions, including gray skies and occasional fog. On set, FIXIP's CGI & Postproduction team was able to quickly adapt and make the necessary adjustments during post-production.
The main focus during post-production was to replace the dull sky with a vibrant blue, enhance the car's bodywork, and recreate natural lighting as if the photos had been taken in bright sunlight. The team also paid meticulous attention to the backgrounds and the car’s finish to bring the images to life, all while staying true to the aesthetic Toyota was seeking.
The project concluded with a series of dynamic and impactful images, and the FIXIP team is especially proud of the final result.
CREDITS
Client: TOYOTA
Photography/Director - Caleb Kuhl
CD - Christiana Waldal
Agency Producer - Dito Prado
Producer - Michele Fleury / Cypress Peak Productions
Retouching - FIXIP
Styling - Alvin Stillwell
Props - Kristina Kitchen
