“I never would have dreamed that one day I would be dusting off my old Lomos and Holgas and rifling through my old negatives for a Mercedes-Benz Project. It was great to revisit the freedom of analogue, that magical moment – captured in a snapshot.” Anke Luckmann comments on her latest project to GoSee.
The transportation photographer shot the new MERCEDES BENZ V class. A sedan in van size. Luxurious space for modern people. Lavish, safe, fast, efficient, great. This also happens to be LukasLindemannRosinski’s concept. The Hamburg agency came up with the campaign concept of using light boxes displaying moments of modern life with the car. Anke Luckmann photographed the backgrounds in Australia. She ‘snapped’ the accompanying pictures for the light boxes and used some from her archive. Panama advertising agency took care of the literature images, Anke worked on the rendering of the car and 2D retouch together with MackeVision. GoSee presents the great results!