“Time flies faster than ever. We are in a friendly race against time. On the one hand, we want to live in harmony with nature and discover our own limits – while setting sail for innovations on the other. This delicate balance encourages us to be constantly on the move. Exploration lies at the very heart of dynamism, and being on the road is the greatest discovery in and of itself for those guided by innovation…
As the shades of green turn yellow with the arrival of fall, the compass now points to the city. Now is the time to go after what’s going on in the city. It is time to revive cultural life, make room for fresh ideas, listen to new voices, and dream. This is an endless journey; each new discovery leads to the next; every inspiring encounter leads to new acquaintances. And Beymen Club asks: ‘Where to now?’”
This stylish search for deeper meaning was illustrated for Fall/Winter ‘22 in Barcelona by director duo VIVIENNE & TAMAS c/o SONJA HEINTSCHEL.
Together with Kuba Giermaziak, Kim Luis Schramm and Michele Beretta, the three-time overall winner Markus Winkelhock competed in the 24h race on the Nürburgring circuit in 2022 for Scherer Sport by Phoenix. We present you the smart race car driver in the ‘Ultimate Driver Pants’ campaign for MAC JEANS, photographed by Markus BURKE c/o SONJA HEINTSCHEL.
In a reader survey, MAC JEANS teamed up with the magazine AUTO MOTOR UND SPORT to search for the perfect pants for drivers – and around 1000 readers were more than happy to help develop the ‘Ultimate Driver Pants’. The executive agency was Inkcorporated.
MAC Mode GmbH & Co. KgaA, founded in 1973, is a German clothing manufacturer headquartered in Wald/Roßbach near Regensburg, which is owned by the entrepreneurial family Gansbühler. According to the company, fashion specialist MAC sells around six million women’s and men’s pants each year.
Roger WEBER c/o SONJA HEINTSCHEL photographs model Tess Hellfeuer for FACES magazine in Paris.
OWP Eyewear campaign ‘22 – photographed by Marco TRUNZ c/o SONJA HEINTSCHEL.
BMW Lifestyle – photographed by Sarah FÜRBRINGER c/o SONJA HEINTSCHEL.
