24.07.2025
KitKat Campaign 'Phone Break' by VML Czechia & PAVLEYE Wins Grand Prix at Cannes Lions 2025
A significant achievement for PAVLEYE Artist Management & Production: The “Phone Break” campaign for KitKat, created by VML Czechia, was awarded the prestigious Grand Prix in the Outdoor category at the Cannes Lions Festival of Creativity. The campaign visuals were photographed by Miro Minarovych c/o PAVLEYE, with production led by the team of Jozef Pavleye.
The concept is simple yet powerful – replacing smartphones in everyday situations with KitKat bars to encourage people…