'There are millions of BMW stories. What's yours?' Mehr als zwölf Jahre ist es her, dass GoSee Member HELLI VENTURES erstmalig mit dem Ausnahmetalent David Lama gedreht hat. Inzwischen ist der Extrembergsteiger mehrfacher Weltmeister im Sportklettern und ein herausragender Alpinist. Nun hatte die Filmproduktion erneut die Gelegenheit, David Lama vor die Kamera zu holen - auf seinem Weg in die Berge und hinter dem Steuer eines sportlichen BMW Allraders. Der Spot zu der #BMWstories Kampagne läuft ab sofort in österreichischen Kinos und im Internet. Betreuende Agentur von BMW Österreich war Demner, Merlicek & Bergmann, Wien.
About - David Lama was born in 1990. His dad is a mountain guide from Nepal and his mom is an Innsbruck Austria native. David was five years old when Himalaya veteran Peter Habeler first watched him climb in a climbing camp organized by him. Afterwards, Habeler immediately called his parents to tell them that their boy had an unusual talent. Lama then became part of the competition climbing team coached by Reinhold Scherer and Rupert Messner. He became the youngest person to compete at the world cup at age fifteen and the first to win both a lead and the bouldering world cup in his first season. In 2011 he retired from competition climbing and focused on mountaineering. david-lama.com