Lara Baumberger

“Don’t shoot what it looks like. Shoot what it feels like.” – this is the motto Lara Baumberger puts at the heart of her work. Splitting her time between Berlin and Vienna, the photographer specializes in commercial photography with a focus on lifestyle, people and automotive.

With “LANA”, she shows us a playful beauty side of her portfolio on gosee.news. Pastel colours, glossy make-up, bold contrasts and unusual perspectives come together in a deliberately artificial…

For DONAU Versicherung AG Vienna Insurance Group, photographer Lara Baumberger created a campaign driven by an emotional visual language. The motifs move between intimacy and expression - moments that feel spontaneous yet precisely staged, consciously playing with perspective and proximity.

With this campaign, DONAU shifts the focus more strongly onto people - moving away from classic benefit-driven messaging towards a more contemporary, human-centered approach.

The internationally active Austrian fruit juice manufacturer Rauch Fruchtsäfte GmbH & Co. OG, with plants in Austria, Hungary, Switzerland, Poland, and Serbia, employs more than 2,700 people worldwide, including approximately 1,060 in Austria. The current campaign for the Rauch brand BRAVO was photographed by Lara BAUMBERGER c/o SEVERIN WENDELER.

"BRAVO stands for diverse compositions of exotic and local fruits and berries. BRAVO fruit drinks are the ideal thirst quencher…

New at SEVERIN WENDELER is Berlin-based photographer Lara BAUMBERGER, who impresses with her precise visual language and attention to detail. Her credo: "Don’t shoot what it looks like. Shoot what it feels like."

Currently, she showcases her work for the PORSCHE AFTER SALES campaign by Grabarz & Partner, where she elegantly captured the exclusive world of Porsche. The art direction was led by Hendrik Grosse, who collaborated with Lara to create a visually impactful campaign…