DBC - Driven by Creatives : KENCO ‘Coffee VS Gangs’ project, SIXT gangster rap commercial with Roberto Blanco, A Mild by PT SAMPOERNA and ‘Sea Legend’ film teaser
DOP Martin RUHE filmed more than a pure product advertisement in the KENCO ‘Coffee VS Gangs’ commercial. The coffee company founded the eponymous project to show young people from the poorer areas of Honduras an alternative to criminal gangs and a better perspective for their future. In eleven months the 20 participants learn how to become a coffee farmer, from farming to management. A goal worthy of support. coffeevsgangs.com. The director of the creative film was Johnny…