“Battle of the Reality Stars” - The popular reality format “Kampf der Realitystars” is entering the next round – and RTLZwei is launching an extensive advertising campaign under the motto “The big game for airtime!”. The advertising motif was post-produced by BILDERGUT. The commissioning agency was BDA Creative GmbH.
In this TV spectacle, well-known faces from the world of reality shows meet in an exotic location in Thailand to compete against each other in a series of challenges. From physical competitions to strategic games to emotional trials – this battle of the giants leaves nothing to be desired.
Since the sixth season of KDRS, the new 'old' presenter Arabella Kiesbauer has been hosting the "moment of truth". After a 19-year hiatus, Arabella Kiesbauer is celebrating her comeback on German TV with the show as the presenter of the new season of “Kampf der Realitystars.”
The new campaign features a video game look, with participants appearing like stylized characters. Advertising is comprehensive – on air, online, in print, on the radio, in podcasts, and with large-scale outdoor advertising.
