PER APPELGREN photographed a digital campaign for PRADA Beauty in Paris. He was commissioned by the creative agency Publicis Luxe to advertise Prada Dimensions eyeshadow.
Prada : “Prada Dimensions is inspired by iconic prints from the house archives – presenting a palette of eyeshadows driven by fashion itself. With a unique curation of shades and textures, the versatile line is comprised of sophisticated neutrals paired with eccentric accents for endless combinations of eye looks with maximum color expression.”
The campaign motifs were produced by Prodigious Paris, and Gautier Renault was AD.
CREDITS
Client Prada Beauty
Prada CDO: Remi Poreaux
Prada Global Brand Content Manager: Aurore Phithamethany
Ad Agency: Publicis Luxe
Models: Jumbo Janet and Bingbing Liu
Executive Creative Director: Aurélie de Villeneuve
Production: Prodigious Paris
AD: Gaultier Renault
Photos: Per Appelgren
Hair: Deki Kazue
Makeup: Rafael Pita
Styling: Tara Ziegfeld
Set Design: Tristan Tilagone
Light: Jules Martin
Digi Op: Antoine Clauzier
