We are delighted that Anne Katrin Trybek, Creative Director at content campaigning agency Honey, is supporting us once again this year on the jury of the GoSeeAWARDS and is attending UPDATE!8BERLIN. Before you meet the creative there in person, she presents us two great cases from the agency here on GoSee.
OPEN HOUSE FOR OPEN MINDS: In September 2018, PalaisPopulaire opened in the middle of the historic center of Berlin. With its minimalist, reduced design, the new Deutsche Bank architecture brings art, culture and sports to life under a single roof. Honey teamed up with Territory for brand development and the communication strategy – to create a new big culture brand with the core narrative "Open House for Open Minds".
LAST HONEY: The 'LAST HONEY' project, with which the agency took home two Bronze Nails from this year's ADC Awards, is meant to raise awareness for the global disappearance of bees.
The individually designed beehive symbolizes the last bee colony on earth – fighting for survival against agrochemicals, climate change and parasites. Symbolically, the last hive – which is, BTW, quite real and cared for by a beekeeper – produces the LAST HONEY: the symbolic remnant of the very last honey in the world. Filled in a test tube and protected by copper housing, it is stable for several centuries and can – should bees become extinct – be passed on for generations as a time capsule. Support the project on lasthoney.com (photo credits: Stephan Lucius Lemke)
Honey was founded in 2016 by Hamburg-based creative agency Kolle Rebbe & Territory and combines creative and strategic brand management, PR, journalism and technology. Honey's clients include Bosch, 25Hours Hotel, Lemonaid, Carlsberg, and Deutsche Bank.