In the anniversary year of 2016, the BMW Group peeks unusually far into the future and develops Vision Vehicles which anticipate the mobility needs of people in about three decades in order to offer corresponding solutions. After the Vision Vehicles from BMW, MINI and Rolls-Royce, the BMW Group now presents, as part of the exhibition “Iconic Impulses. The BMW Group Future Experience” in Los Angeles, the vision of mobility on two wheels: the BMW Motorrad VISION NEXT 100. “The BMW Motorrad VISION NEXT 100 embodies the BMW Group’s vision of biking in a connected world – an analogue experience in a digital age. Motorcycling is about escaping from the everyday: the moment you straddle your bike, you are absolutely free. Your bike is The Great Escape,” says Edgar Heinrich, Head of Design at BMW Motorrad, outlining the core principles underlying his brand’s Vision Vehicle. Victor Jon Goico photographed it at a Private Museum near Graz.
He also photographed the Automotive 2016 campaign for BOSCH in Spain for the agency Leagas Delaney Hamburg with Art Director Reinhard Krug. We have photos from both productions for you here on and much more of his work is available in his PORTFOLIO.
