Things get tough with FORD – thanks to the ‘Sumo’ commercial and DOP Felix STORP. Hidden camera spot on GoSee
How do you promote new features in the most convincing way possible? Through a practical test of course. And if you’re sure it will work – then the viral is just a step away. That’s exactly what the creative people were thinking in terms of the new Ford ‘Edge Protector’ and arranged for two graceful sumo wrestlers to join them at short notice to mix up a nice and tidy carpark outside a typical German super market. Check out the result by director Mathias Hofgaard and DOP…