Connecting the world with tomorrow – Fraport AG operates and manages airports worldwide. The company's headquarters are located in Frankfurt am Main. The name "Fraport" is a combination of "Frankfurt" and "Airport." As the company name suggests, Fraport's core business is Frankfurt Airport, the largest airport in Germany and one of the most important air traffic hubs in Europe.
For Fraport AG, photographer Rui Camilo and his team once again explored various areas of Frankfurt Airport. The commissioned agency was SightEffect, founded by visual strategist Per Kasch.
Modern, future-oriented, and 100% human – the Zurich-based agency collaborated with the airport company to implement a comprehensive visual rebranding for Frankfurt Airport. The goal was to communicate that Fraport not only transports but also focuses on future-oriented topics such as sustainability, digitalization, and modern mobility.
“With his unpretentious and straightforward approach, Per Kasch not only impressed us professionally, but also empowered us to independently implement the new visual identity. The workshops were efficient and personally enriching.” Ingunn Scheffler, Head of Corporate Image & Brand Management | Fraport AG.
The photo series focuses on the travel experience, interactions, and modern service areas directly at Frankfurt Airport. The images depict, for example, passengers and staff at one of the world's most modern security and baggage claim stations.
Rui Camilo is represented by the agency HAUSER FOTOGRAFEN.