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PRETTYBIRD is fluent in… Talent Development. The PRETTYBIRD Difference - Whatever a traditional production company is, we've never been that… A company with a singular goal of crafting unforgettable work and developing talent by taking risks on and investing in new voices, building them into culturally relevant and globally sought-after stars. It Starts with Talent - We don’t ‘have access’ to talent. We develop and support a vast range of creators and innovators — some of the most original minds working today.
We believe that real change isn’t just sourcing diverse talent and companies, but providing opportunities for the next generation. Our Core Beliefs - Creativity isn't produced in a factory. We're active partners. Your problems are our problems. Your successes are our successes. We don't hide from challenges. WE EMBRACE THEM. Transcending Boundaries.
PRETTYBIRD is a hybrid production company that creates cutting-edge work which transcends Boundaries and Lives at the crossroads of branded entertainment, music, sports, technology, film and television. With offices in Los Angeles and London, and a team of directors around the world, We have global reach. We're grateful for the recognition we've received, but we're even more excited when our work penetrates into CULTURE.
As Vice President of Development and Executive Creative Director, Mike Rosen leads creative for PRETTYBIRD and its sister company VENTURELAND, an idea accelerator that develops original entertainment properties and advertising campaigns for studios and brands.
Since joining the company at its launch in 2008, Mike has helped build a culture passionately focused on innovative, beautifully crafted work and has grown industry-recognized teams of creatives and visual designers, closely collaborating with the company’s filmmakers on their artistic visions from inception to execution. As Executive Creative Director for VENTURELAND, Mike oversees the ideation and vision for integrated advertising campaigns across every genre and platform — operating at the cross-section of brand strategy, storytelling and culture.
He has worked with some of the most prominent global companies, successfully leading attention-grabbing campaigns for clients including Amazon, Netflix, Ford, Coca-Cola, Psyonix, HBO, Vrbo, Adobe, and the L.A. Rams.
In 2022 Mike served as a producer on the award-winning Christmas Always Finds its Way, an anthology of short films for Coca-Cola. The series, which was co-developed with Imagine Entertainment and Grey Worldwide, was the first-ever branded content to be featured on Amazon Prime Video and won Silver at the ’23 Cannes Lions for Brand Partnerships. He is also an Executive Producer alongside creator Melina Matsoukas on the unscripted Hulu series Searching for Soul Food.
In addition to his work at PRETTYBIRD and VENTURELAND, Mike has served as a judge for the AICP Next Awards and a mentor for .movtogether, a creative community aimed at closing the access and opportunity gap in the entertainment and advertising industry.
We believe that real change isn’t just sourcing diverse talent and companies, but providing opportunities for the next generation. Our Core Beliefs - Creativity isn't produced in a factory. We're active partners. Your problems are our problems. Your successes are our successes. We don't hide from challenges. WE EMBRACE THEM. Transcending Boundaries.
PRETTYBIRD is a hybrid production company that creates cutting-edge work which transcends Boundaries and Lives at the crossroads of branded entertainment, music, sports, technology, film and television. With offices in Los Angeles and London, and a team of directors around the world, We have global reach. We're grateful for the recognition we've received, but we're even more excited when our work penetrates into CULTURE.
As Vice President of Development and Executive Creative Director, Mike Rosen leads creative for PRETTYBIRD and its sister company VENTURELAND, an idea accelerator that develops original entertainment properties and advertising campaigns for studios and brands.
Since joining the company at its launch in 2008, Mike has helped build a culture passionately focused on innovative, beautifully crafted work and has grown industry-recognized teams of creatives and visual designers, closely collaborating with the company’s filmmakers on their artistic visions from inception to execution. As Executive Creative Director for VENTURELAND, Mike oversees the ideation and vision for integrated advertising campaigns across every genre and platform — operating at the cross-section of brand strategy, storytelling and culture.
He has worked with some of the most prominent global companies, successfully leading attention-grabbing campaigns for clients including Amazon, Netflix, Ford, Coca-Cola, Psyonix, HBO, Vrbo, Adobe, and the L.A. Rams.
In 2022 Mike served as a producer on the award-winning Christmas Always Finds its Way, an anthology of short films for Coca-Cola. The series, which was co-developed with Imagine Entertainment and Grey Worldwide, was the first-ever branded content to be featured on Amazon Prime Video and won Silver at the ’23 Cannes Lions for Brand Partnerships. He is also an Executive Producer alongside creator Melina Matsoukas on the unscripted Hulu series Searching for Soul Food.
In addition to his work at PRETTYBIRD and VENTURELAND, Mike has served as a judge for the AICP Next Awards and a mentor for .movtogether, a creative community aimed at closing the access and opportunity gap in the entertainment and advertising industry.