Max von Treu

MAX VON TREU photographed the male models Alpha Dia and Oli Cook for the MR ICON cover series. The cover series was produced at the Walchensee, one of Germany's largest alpine lakes, famous for its turquoise-green water. The shoot was styled by Kathrin Seider c/o Bigoudi.

Mr ICON is the style magazine for men. It is published twice a year as a supplement in WELT AM SONNTAG on Saturdays and Sundays and presents a diverse range of topics that goes far beyond classic shoots and…

For the cover story of the October issue of MR ICON, photographed by MAX VON TREU, Kathrin SEIDEL was responsible for styling the elegant fall fashion. Hair and makeup were done by Sabine HÖGERL c/o BIGOUDI.

Kathrin SEIDEL has loved fashion since childhood. She studied Fashion Design in Hannover and began her career in 1987 at *Brigitte Magazine* in Hamburg. She then moved to Paris and later to Munich, where she joined *ELLE* in 1994 – the start of a long-term collaboration…

For the cover story of the October issue of MR ICON, photographed by MAX VON TREU, Kathrin SEIDEL was responsible for styling the elegant fall fashion. Hair and makeup were done by Sabine HÖGERL c/o BIGOUDI. In the golden light of the Danish late summer, Janna TODE c/o 70SEVEN photographed the autumn collection for BREUNINGER. Styling and production were handled by Ingo NAHRWOLD c/o BIGOUDI, with Tobias BINDERBERGER taking care of Hair & Makeup.

For the BEHIND THE BLINDS…

On the gentle Portuguese coast, Max von Treu created the fashion project 'BLUE SAND'. Max photographed the print editorial and directed the film for LES HOMMES PUBLICS magazine. The models were from the Da Banda agency, based in Lisbon and Angola, with styling by Alex Huber and set design by Oskar Rink.

Max von Treu is a German fashion photographer who splits his time between Berlin, Munich, and Lisbon. He is known for his cinematic storytelling approach, which comes as no…

MAX VON TREU and his editorial for ICON already whet the appetite for the 2024 Olympics in Paris, the city of fashion and light. He photographed and filmed for it together with model Tetyana Ruban in Barcelona. The city that hosted the Olympic Games in 1992 – and the poster child when it comes to successfully combining a mega-event with smart and sustainable urban development.

We have the ICON editorial with the title ‘Haltung’, or ‘Countenance’, by author Silke Wichert for…