Jean-Yves Lemoigne

At the 2018 Summer Youth Olympics, breakdancing competitions were held for the very first time. And in Paris, the time has finally come : At the 2024 Olympics in Paris, B-boys and B-girls will break for Olympic medals for the first time. The next huge milestone for a thus officially recognized sport, which originated – before taking the world by storm – in the urban jungle of the Bronx.

NIKE Korea called upon Jean-Yves LEMOIGNE c/o MAKING PICTURES to immortalize the Team…

NIKE Korea called upon Jean-Yves LEMOIGNE c/o MAKING PICTURES to immortalize the Team Korea breakdancing crew with a spot on its way to the 2024 Olympics in Paris. And the campaign claim ‘Own The Floor’ nails it – perfect moves by highly concentrated athletes. Because : Korea loves breaking.

The South Korean Ministry of Culture, Sports and Tourism has already promoted breakdancing as a prominent part of the nation’s cultural life, and a number of government-sponsored…

“Joy is contagious. When you spread your happiness to others, it doesn’t deplete your supply. Quite the opposite. The pleasure you feel increases when you pass it on to others. Joy replenishes itself as it is shared. To be joyful then is to both give and receive those sweet moments. We can keep them as a balm against our workaday world. We can always choose Joy.” says BLANC magazine about the latest issue. British with Nigerian roots, Little Simz, aka Simbiatu Ajikawo, is a…

“When real meets virtual, … I photographed this series of dancers in New York. Then I worked in CGI to create particles around them.” Jean-Yves LEMOIGNE c/o MAKING PICTURES tells us about his beautiful project. Dancers Taquirah Thompson, Adrien Picault, Alexandra Peter and Nicole von Arx were styled by Lori Messerchmitt.

Jean-Yves Lemoigne c/o Making Pictures realized the campaign for NIKE KOREA in print and motion images. It is used for digital and retail. In front of the camera stood K-Pop celebrities Chung Ha and Amber plus Korean top athletes Sung Hyun Park, number 1 golf player in the world, and Jo So Yun, soccer player with Chelsea. Production took place in Seoul on commission for Wieden and Kennedy Tokyo.

#strongfeelsgood! Tom van Schelven c/o Making Pictures photographed and filmed…

Jean-Yves Lemoigne c/o Making Pictures realized the campaign for NIKE KOREA in print and motion images. It is used for digital and retail. In front of the camera stood K-Pop celebrities Chung Ha and Amber plus Korean top athletes Sung Hyun Park, number 1 golf player in the world, and Jo So Yun, soccer player with Chelsea. Production took place in Seoul on commission for Wieden and Kennedy Tokyo.