05.11.2012
Crossroads Films : living legend Betty WHITE breaks all the rules for TIDE and a belated happy Halloween from WALLMART
Some campaign testimonials are direct hits, just like the collaboration between Betty White and TIDE. The campaign shows Betty in situations that are not – let’s put it carefully – suitable for white clothing; such as the sticky and multi-coloured fruit canning in this commercial spot. Deadly for other washing detergents, but no problem for PROCTER & GAMBLE’s TIDE brand.
She also hints at the punch line of Russell BATES c/o CROSSROADS FILMS UK’s spot – the apocalypse…