Munich based still life photographer Felix Schindele created a minimalist but powerful aesthetic for his shoot for wallpaper manufacturer RASCH. They chose not to present the products in the usual heavily styled interior photographs, but as close-ups. Haptic, three dimensional and going against the industry’s grain. Claudia Schmidt-Runge (schmidtrunge, Munich) developed the idea and concept.
LEICA-GEOSYSTEMS also sought a visual language that would set the presentation of their new products apart from the competition. Felix had free rein and was able to concentrate on a purely aesthetic point of view. ADs Katrin and Sascha Martin from transformator agency supervised the work.
And Felix carried out a shoot on location for his new client SOLPURI, one of the leading manufacturers of premium outdoor furniture. The production took place around Hotel Kranzbach near Mittenwald. Roland Althammer from Munich based mcs/// agency created the visual language and moods.