Über
My practice spans creative direction, art direction, type design, and editorial design. Not as separate services, but as a single coherent approach to building image - for luxury houses, fashion brands, and cultural institutions.
I work at the intersection of brand identity, image, and typography - believing that every visual choice carries meaning, and that meaning shapes how a brand is perceived, remembered, and desired.
I've directed identity and image systems for Lacoste, CELINE, and Études Studio, and collaborated with agencies including BETC and Publicis. Each project starts from the same question: what does this brand need to feel like — and how do we make that feeling precise, consistent, and lasting. Based in Paris. Working worldwide.
I work at the intersection of brand identity, image, and typography - believing that every visual choice carries meaning, and that meaning shapes how a brand is perceived, remembered, and desired.
I've directed identity and image systems for Lacoste, CELINE, and Études Studio, and collaborated with agencies including BETC and Publicis. Each project starts from the same question: what does this brand need to feel like — and how do we make that feeling precise, consistent, and lasting. Based in Paris. Working worldwide.