A crisis is looming in the industry. Photography is not worth anything anymore; illustration is still not appreciated enough. Post production is also struggling, budgets are getting tighter, and the competition is getting bigger and bigger every day. The same old song and dance for years. The last word is usually: Digital has changed everything. But the sound film did too, or the washing machine, and the cell phone. So what’s our point? It has, perhaps, never really been any different – whenever there wasn’t a technological quantum leap, people complained about insider deals and bribery. Particularly in our industry where subtleties and details are so utterly important. Let’s face it – life is constantly under construction. You finally want your peace and quiet – then count us out. We want to live, experience, feel, learn, and see new things. We look forward to UPDATE!8BERLIN, to new artwork, new stories, to artists and art producers we have never heard of as well as trusted, loyal exhibitors from all corners of the globe – who make this event possible.
We are especially delighted about the high density of high-end art producers now from all over Europe. And we gladly quote Kristina Wilmar, H&M home, who knows what she is looking for at UPDATE!8BERLIN: “I’m looking for great photographers internationally. But then only interiors. And I’m looking for great production companies and location scouts.” Or also our friend Maud Klarenbeek/Wieden & Kennedy: “UPDATE is one of the highlights of my year!”
We also look forward to loyal friends such as Julie Thymann / Head of Art Buying MOTHER London “Can’t wait to see you all again!”, Claire Young and Ben Cole Head of Art Buying / VCCP London, the entire Jung von Matt Team led by Karen Blome, Valerie Opitz / ANTONI, Suzana Kovacevic / PRODIGIOUS, Andrea Bößenecker / BEHIND THE SCENES, Alice Feja, Head of Art Buying KOLLE REBBE, Kerstin Mende /Head of Art Buying SCHOLZ & FRIENDS Group, Anne Katrin Trybek / Art Producer HONEY, Karen Schwarzer / PHILIPP UND KEUNTJE, Nick Stasch / The Garage, Martina Diederichs / OGILVY, Caroline Walczok / GRABARZ & PARTNER, Bettina Gosch, Art Buying OTTO, Betty Zschirnt / BBDO Berlin, Andre Aimaq / AvL/SE, Arno Lindemann / LLR, the entire TRACK Art Buying team, Lili Langenheim / DDB, Uwe Linthe / INNOCEAN, Birgit Meinhof / FCB, the Art Buying department from HEIMAT BERLIN, ... art producers and creatives from BMW, GUCCI Milano, TOMMY HILFIGER, CALVIN KLEIN and many, many more.
So save the date: Friday 19 October, 2018 for your peek behind the curtain. If you work for a fashion label, a client or a brand, in an advertising agency, at a creative studio or for a magazine, ... admission is as always free of charge.
The portraits presented here were photographed by Joachim BALDAUF c/o AGENTUR NEUBAUER and were created at UPDATE17BERLIN during the ART BUYER BRUNCH. In 2018, it will be held once again by AGENTUR NEUBAUER, Munich, and for the first time by FREDA & WOOLF, Berlin. Participation upon invitation. We can hardly wait!
The transportation motif is courtesy of Agnieszka DOROSZEWICZ c/o SEVERIN WENDELER, and the beautiful balloons were contributed by Sarah ILLENBERGER c/o EMEIS DEUBEL.
UPDATE!8BERLIN . 12am-8pm. 19 Oct., 2018. Titanic Hotel Berlin. Chausseestrasse. Register under up-date.ws
