SASKIA KRAUSE c/o BASICS BERLIN was in charge of the strict looks of model Tasha Malek, who was staged by Joseph Kadow for LIEBESKIND BERLIN. Presented alongside the Chelsea in a characteristic trapezoid shape is the Paper Bag with its elegant mock croc embossing – a #liebeskindberlin signature design. Iconic, architectural, and never out of style. SASKIA KRAUSE is a creative perfectionist with a keen eye for detail, who just as much loves the creative buzz as she does collaborative teamwork – making her the ideal team player.

London-based creative duo ILKA & FRANZ were in charge of directing the new LEFAX commercial on the topic of flatulence. KARSTEN VON KUCZKOWSK c/o BASICS BERLIN took care of foodstyling, and hair & make-up came from Katharina HANDEL c/o BASICS.

“What Eduard Breuninger had envisioned before opening exactly 140 years ago? Shopping should be an experience full of positive impulses, full of surprises both big and small. People should be able to discover the beautiful things in life. This remains true to this day…” In this anniversary year, fashion photographer Kristian Schuller and visagist GABRIELLE c/o BASICS staged the new looks.